● About
Jess is the one-woman band behind SameKind, working across brand, web, digital design and ongoing creative support for independent businesses and passionate founders.
With a background in graphic design, branding and digital media, her experience spans creative agencies, freelance collaborations and running her own design business, previously known as Beachdays Design.
With 10+ years in the industry, Jess has worked across everything from large-scale FMCG campaigns and national advertising to brand identities, websites, social content, packaging, print and digital design.
Known for her thoughtful approach, creativity and eye for detail, she brings a mix of creative experience and practical thinking to every project. A colour junkie at heart, she loves expressive typography, organic tones, playful details and work with a bit of personality.
When she’s not working, you’ll find her spending time with her family, drinking coffee in the sunshine, getting outside or somewhere in, on or around the ocean.
Meet Jess
● About
Agency Experience
SameKind is built on skills honed early in Jess’ career, working in advertising agencies of all sizes across print and digital campaigns, social media content creation and collateral design.
Working across multiple client accounts in a fast-paced environment sharpened her attention to detail, ability to juggle competing priorities and calm approach to getting things done.
Over time, strong client relationships led Jess to transition into freelance and contract roles, allowing her to stay closely connected to the industry while working directly with businesses and creative teams.
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I was initially placed with Height PM through Gather Recruitment and now work as their permanent freelance designer, offering flexibility while still being part of their team. Height is a values-driven consultancy focused on creating sustainable communities, which aligns with much of the work I do for them. My tasks include designing visually appealing reports, documents, and diagrams in InDesign, along with web design and other collateral. Working primarily with infrastructure sector clients, many from government agencies, requires a high level of confidentiality, consistency, and attention to detail.
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I have collaborated with Brooke from Brandspired for several years, typically assisting during periods of high demand. My work with him spans a variety of tasks, often on tight deadlines, including reports, small branding projects, and print collateral for his clients. We have developed a strong working relationship, and more recently, Brooke has become an unofficial mentor, providing guidance not only on design challenges but also on the complexities of running a solo design business.
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I was placed on contract with Uno Loco through The Pond as a freelancer, and after building a strong rapport with the Account Manager, I continued working with them on multiple short-term contracts. Initially, I worked in-house at their office on K Road, before transitioning to remote work. I handled a variety of briefs, often picking up projects midway to bring them to completion or managing smaller projects from start to finish. My work included reports, branding collateral, signage, and billboards.
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I initially joined MetroEXP on contract in 2020, then continued remotely as a freelance designer through 2021 and 2022. I worked across accounts including Waste Management (EDMs, digital ads, print flyers), Chorus (campaign rollouts across print and digital), Rodney Wayne (print and digital ads), and Wendy’s (social media creative and campaign rollout).
MetroEXP was also my introduction to the agency world fresh out of uni. During this time, I worked with brands like Ford Motor Company, Pioneer Brand Products, Colab Projects, and McGreals, tackling projects from catalogues and corporate stationery to signage, event branding, and website design.
A standout project was designing the Rio 2016 Olympic Village dress for the New Zealand Olympic Committee, which included wall murals for athlete lounges and apartments, building signage, and exterior design.
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I worked closely with a small creative team - Creative Director and Senior Graphic Designer, on large FMCG campaigns for brands like Kraft/Heinz & Wattie’s and Gregg’s, rolling out print (POS for supermarkets, magazine ads, adshells, busbacks) and digital assets (large-scale banners, web ads, digital adshells). I also handled smaller-scale projects for Hancocks (Jack Daniels), Constellation Brands, and Smales Farm.
A big part of my role involved creating content for 14 social media pages, including Fujitsu General NZ, The Good Taste Company, and Food in a Minute. Working alongside the Senior Graphic Designer and Social Media team, I often had creative freedom to develop visuals based on written content.
● Contact
Let’s work together
Whether you’re starting from scratch, giving things a refresh or just need a designer in your corner, I’d love to hear what you’re working on.