Graphic + Web Design
Aotearoa, New Zealand
● About
Different businesses,
different industries,
different ideas,
SameKind of people.
SameKind is a graphic and web design business for independent businesses and passionate founders. I work across brand, web and digital presence, bringing the different visual pieces of a business together so they feel considered, cohesive and distinctly yours. Based in Aotearoa, working with you locally or overseas.
● Work by SameKind
‘Roses Dining Table’ • Brand Identity
‘Treehouse Landscape Design’ Brand Edit • Website
‘Marlborough Grape Growers Cooperative Publication’ • Creative Partnership
‘Fern Ice Creamery’ Brand Identity
‘The Eggsentric’ Brand Identity • Website • Creative Partnership
‘Obsidian Homes’ • Branding Identity • Website
● Services
Different ways we can work together
Branding
Brand identity and development for businesses at different stages.
Complete visual identities for new businesses and significant rebrands, or development and/or refinement of existing brands that need a bit of work to find a cohesive look, without starting from scratch.
Websites
Beautiful, functional, and easy to use, no tech degree required. We handle design, build, mobile optimisation, SEO basics, and domain connection, plus one-on-one training so you can update it yourself with ease or if you like we can manage it for you.
Social Content
Good-looking content without handing over your entire social media account.
Content days, social graphics, reels, campaigns and ongoing creative support, depending on what you actually need.
Creative Partnership
Ongoing creative support for businesses that need a designer they can rely on.
We set aside regular time for whatever comes up, from social content and website updates to campaigns, print, digital design and new projects as your business evolves.
It's a flexible way to have an experienced creative person in your corner without needing to hire someone full-time.
● About
Meet Jess
Jess Lace is the one-woman band behind SameKind. She’s a graphic + web designer with 10+ years of experience, from advertising agencies to small businesses and start-ups.
A colour junkie at heart, she loves creating thoughtful, unexpected work with personality, blending expressive typography, organic tones and playful details.
● Testimonials
Kind words:
“Building a brand you’re proud to put out into the world is about more than just design - it’s about finding someone who understands your vision and the story you want to tell.
I’ve had the pleasure of working with Jess on two brands now, and I honestly couldn’t recommend her more highly. Somehow, she manages to take the ideas, thoughts and sometimes chaotic visions in my head and turn them into something tangible, beautiful and beyond my expectations.
Her communication, guidance and approach are always respectful, thoughtful and understanding, making the whole process an absolute pleasure.
I love everything Jess has created for us and feel incredibly fortunate to have her creative talent behind our brands.”
— Laura Barton // Kaitiaki Conservation & Pahu Bark
“Creative, reliable, and genuinely passionate about what they do. Communication was top-notch and the final outcome was even better than we imagined. A great experience all around. If you’re looking for great partners, you’ve come to the right place.”
— Former Customer“Every detail was thoughtfully executed. We're thrilled with the outcome—it’s been such a worthwhile investment to work with a team of genuinely passionate people who not only care about the results, but also care about their clients as people.”
— Former Customer● Contact
Let’s work together
Whether you’re starting from scratch, giving things a refresh or just need a designer in your corner, I’d love to hear what you’re working on.